Expedia Group had a B2B brand with many facets to promote.
While Expedia already had a recognizable platform for consumers, it needed to communicate its value to another high-value audience: B2B partners. I worked across Expedia Group’s vast lines of business to drive awareness, clicks, conversion, and leads while maintaining brand integrity and pushing standards for clear, digestible messaging.
Work includes sale campaigns, email, digital ads, web, social, paid media, case studies, and more.
International Black Friday campaign
Powering Travel
I was the copy lead for Expedia Group’s seasons 5 and 6 podcast, managing copy for episodic marketing content in collaboration with cross-functional teams, stakeholders, and agencies.
High-quantity (and quality) creative for B2B social ads
Vrbo’s campaign for hosts
To incentivize more people to list on Vrbo, I wrote video scripts, paid social content, and printed work to position benefits in a way that resonated specifically with vacation rental hosts. These ads ran on YouTube, Reddit, and Facebook.
More work for Expedia Group
